Annual Report 2025

YEAR IN REVIEW

The mission of MCM is to create unparalleled experiences to inspire excellence and a lifelong joy of learning.

We accomplish this mission through hands-on, engaging exhibits and programs focusing on literacy, STEAM (science, technology, engineering, art, and math), and health and nutrition-the keys to helping our children mature into healthy and productive adult learners.

In 2025, MCM CELEBRATED A TRIUMPHANT YEAR
  • Named in the Top 4 for the Best Children’s Museum in the Country by USA Today for the 3rd year in a row
  • Hosted the 10th Annual Mississippi Science Festival across multiple locations statewide
  • Welcomed nearly 50,000 visitors during our summer exhibit, Measurement Rules!
  • Unveiled new experiences at the Jackson Campus, including a Book Vending Machine and newly-renovated Underground, Pollinator’s Garden, and World at Work Gallery
  • Celebrated Meridian’s 4th birthday, alongside Jackson who celebrated its 15th year
  • The museum in Jackson entered its 5th year serving students through the Launch into Learning afterschool program, while Meridian marked its 3rd year — together serving more than 140 students
  • Upgraded MCM’s transportation with a custom-wrapped bus and van to provide safe travel for afterschoolers and traveling exhibits
  • Launched the LIFT Capital Campaign dedicated to funding a 20,000 square foot future addition to the Jackson campus

Impact

$2,991,594

Donations & Grants

$1,719,285

Operating Revenue

$441,138

Memberships

$819,015

Educational Sponsors

$580,118

Other Income


Total Revenue & Support

$6,551,150

$31,189,218

NET ASSET TOTAL

Financial figures are for Jackson and Meridian combined based on the fiscal year June 1, 2024 – May 31, 2025.

MCM Jackson and Meridian

$941,585 – 13%

MANAGEMENT & GENERAL

$303,260 – 4%

FUNDRAISING

$6,102,931 – 83%

Program Services


Total EXPENSES

$7,347,776

Financial figures are for Jackson and Meridian combined based on the fiscal year June 1, 2024 – May 31, 2025.

Visitors

Jackson

Storytelling Festival
709

Dr. Seuss’ Silly Birthday Celebration
1,125

Space Day
1,356

Week of Wonder
5,239

Bunnies & Butterflies
1,371

SUPER-lympics
778

Harry Potter’s Birthday
1,664

Mississippi Science Fest
2,521

BOO!seum
1,272

Park After Dark
1,330

Jammies at Journey
246

Noon Year’s Eve
1,345

General Admission
63,463

Member Admission
42,652

Memberships
2,252

Education Program
Participants
11,909

Birthday Parties
223

Facility Rentals
32

Field Trip Participants
21,193

Day Camp Participants
1,286

Total Visitors
164,139

Meridian

Storytelling Festival
305

Dr. Seuss’ Silly Birthday Celebration
624

Space Day
495

Week of Wonder
1,537

Bunnies & Butterflies
646

SUPER-lympics
384

Harry Potter’s Birthday
401

Mississippi Science Fest
424

BOO!seum
643

Peppermint & PJs
153

Noon Year’s Eve
522

General Admission
23,052

Member Admission
16,246

Memberships
625

Education Program
Participants
16,094

Birthday Parties
210

Facility Rentals
16

Field Trip Participants
5,439

Day Camp Participants
749

After School Attendees
5,210

Total Visitors
73,142

Volunteers

Jackson

Volunteers
931

Volunteer Hours
9,393.45

Monetary Value Saves
$238,781.50

Meridian

Volunteers
353

Volunteer Hours
668

Monetary Value Saves
$16,980.56

MCM Partners revenue is reflected from events held between January 1-December 31, 2025.

Jackson

$173,350

Ignite the Night

$102,395

Neon Night 

$87,230

A VERY MERRY NIGHT

$39,760

Jackson dues and donations

Meridian

$70,534

Merry at the Museum

$14,900

Meridian dues and donations

$26,327

Mingle at the Museum

$32,360

Love Bug Boogie


Total Revenue

$546,856

Let’s Get Digital!

  • TOTAL DIGITAL MEDIA IMPRESSIONS: Over 8 Million!
  • TOTAL WEBSITE VISITS: 459,373
  • AVERAGE MONTHLY WEBSITE VISITS: 38,281
  • TOTAL FOLLOWERS ACROSS ALL PLATFORMS: 87,095
  • TOTAL EMAIL SUBSCRIBERS: 39,007

Help us reach 100,000 followers!

MCM-Meridian’s beloved Valentine’s Day tradition, Love Bug Boogie presented by Great Southern Bank, brought families together for a night of movement, creativity, and fun. Guests danced their way through the museum while enjoying crafts, sweet treats, and groovy music. This signature MCM-M Partners’ event helped support the museum’s educational programs and exhibits throughout the year.

Picnic in the Park was a festive outdoor event celebrating the opening of our summer exhibit Measurement Rules. This exhibit transformed everyday ideas like “how long,” “how heavy,” and “how much” into playful learning adventures. By letting children and families experiment with concrete, imaginative measuring tools, the exhibit made all things measurement meaningful, showing that units don’t have to be abstract, but part of how we understand the world around us.

On February 8, 2025, MCM Partners hosted their signature event, Ignite the Night: Bollywood Nights, presented by BankPlus. Upon entering, guests were immediately transported to the elaborate and vibrant decor of a Bollywood movie set, complete with Mendhi artists providing guests with custom Henna tattoos. Traditional music, special dance performances, and culinary delicacies were enjoyed and the talk of the evening. A Dhol drummer enthralled guests with rhythmic and intricate drumming while dancing the night away!

Families rang in the New Year at MCM-Meridian’s Noon Year’s Eve celebration, presented by Community Bank. Children designed colorful masks and crowns, went on playful scavenger hunts throughout the museum, and moved to the beat with a live DJ. The celebration ended with a burst of confetti, creating a joyful start to the year.

The 2025 Mississippi Science Festival (MSF), presented by the C Spire Foundation, extended its reach across the state, with locations not only in Jackson and Meridian, but also throughout the Delta and along the Coast. By bringing engaging, hands-on STEAM experiences to new communities, the festival broadened its impact and highlighted the importance of science education statewide. The LeFleur Museum District (LMD) is proud to have expanded MSF’s footprint, offering more Mississippi families opportunities to explore science, technology, engineering, arts, and math while inspiring the next generation to imagine and pursue future careers in STEAM.

  • Measurement Rules! Summer Exhibit Trustmark, Atmos Energy
  • Storytelling Festival, Visiting ArtistsMississippi Arts Commission
  • Computer Science (CS) Wonder Outreach Programs, Free Admission Days, Teen Tech Day, STEAMposiumAmazon
  • Mississippi Science FestC Spire, Amazon, Eaton, Entergy, Great City Mississippi, Ingalls Shipbuilding, Nissan, Ochsner Rush Health, and Southern Farm Bureau Life Insurance Company
  • Farm Bureau Spotlight, Farm Bureau FridaysFarm Bureau of Mississippi
  • Read to SucceedCenterPoint Energy, Eveland Family Foundation, Junior League of Jackson, Regions
  • Dr. Seuss’ Silly Birthday Celebration New South Ford
  • Bunnies & ButterfliesMagnolia Steel Co. Inc
  • SUPER-lympicsBaptist Anderson Medical Center
  • Winter Wonderland Holiday ExhibitMelanie & Manny Mitchell
  • Artful FridaySissie & Fred Wile
  • Wonder WednesdaySouthern Pipe & Supply

a hub for mcm’s education, outreach, and community building


CS Wonder Takes Learning on the Road


Statewide Commitment to Educators


A NEW ADVENTURE UNDER OUR FEET

The newly renovated Underground exhibit takes visitors beneath Mississippi to explore both the Jackson Volcano and the hidden world of burrowing animals. Children can jump across “magma” in the interactive Lava Leap! activity while learning how volcanoes form, why Jackson sits atop an extinct volcano, and what the region looked like 74 million years ago. Fossil graphics and layered-earth diagrams enrich the geological story. Nearby, a new gopher tortoise zone allows children to climb into a tortoise shell, explore burrows as long as a school bus, and discover why this endangered species is a vital keystone animal supporting hundreds of underground creatures.

LEARNING IS ON THE MOVE!

The Mississippi Children’s Museum has strengthened its Launch into Learning afterschool program by purchasing a dedicated bus to transport students! This new vehicle provides safe, consistent, and convenient transportation from local schools to the museum each afternoon. It features a beautifully designed custom wrap which highlights the museum wherever it goes, paired alongside the colorful MCM Travels Van, which is utilized to deliver traveling exhibits across the state.

A TINY LIBRARY WITH BIG STORIES

MCM’s Pollinator’s Garden now offers even more ways for families to enjoy the space with the addition of new picnic tables and a charming Little Free Library. Together, these additions make the garden a more welcoming, community centered place for learning, relaxing, and connecting with nature.

World at Work Grand Reopening

This year MCM reopened the World at Work gallery, now featuring seven all-new experiences, including a new dairy cow, May Belle, made possible by The Dairy Alliance, an all-electric vehicle, donated by Nissan, and the Design Studio, made possible by the Mississippi Arts Commission.

ROCKY’S READER:

A SUMMER OF WONDER

Launch into Learning

DONORS

Contributors to the Mississippi Children’s Museum
June 1, 2024 – May 31, 2025


$25,000+


$10,000 – $24,999


$5,000 – $9,999


$2,500 – $4,999


$1,000 – $2,499

*denotes an in-kind donation

Contributors to the Mississippi Children’s Museum – Meridian
from June 1, 2024 – May 31, 2025


$25,000+


$10,000 – $24,999


$5,000 – $9,999

Susan and Bob Coffin
Heather and Nathan Myatt
Blue Cross & Blue Shield of
Mississippi
Burns and Burns, Inc.
Fruge Oil Company
Glass, Inc.
Great Southern Bank
Joe W & D D Brown Foundation
Lauderdale County Schools
Maples Gas Company, Inc.
Mississippi Forestry Association
Mississippi Power Foundation
Nathan E. Daniels Roofing
Company
The Arbor Day Foundation
Truckers Supply Company


$2,500 – $4,999

Gail Fincham
Virginia and John Gaston*
Blair and Austin Holmes*
Mary Ann and Jay Howell
Shelley and Evan McDonald
Lauren and Zack Tumlin*
Deanna Wilbourn
Anna and Daniel Wile
APAC-Mississippi, Inc.
Canopy Children’s Solutions
Meridian Airport Authority
Meridian Oncology Associates
Meridian Public School District
Regions Bank
The Citizens Bank
The Lamberth Foundation of Mississippi
United Way of East Mississippi
Woodall Electric, Inc.


$1,000 – $2,499

*denotes an in-kind donation

The LeFleur’s Bluff Conservancy is a 501(c)(3) nonprofit organization dedicated to transforming and maintaining Jackson’s central green space into a vibrant, safe, and accessible destination for all Mississippians.

In partnership with Great City Mississippi Foundation and the Mississippi Children’s Museum and supported by both public and private funding, this project promises a bold vision that blends nature, education, and recreation for visitors.

From new recreational facilities and safe walking trails to a federally funded pedestrian bridge connecting the award-winning LeFleur Museum District, every element supports a stronger, healthier, and more accessible future for all. Your support in the next phase of development helps make this vision a reality.

This project builds on a transformative Masterplan that has already introduced beloved features to LeFleur’s Bluff, including Spotter’s Adventure Trail, LeFleur’s Bluff Playground, The Den, and the Joint Entrance.

  • Golf Park
  • Pickleball Courts
  • Bike Trails
  • Upgraded Youth Baseball Facilities
  • Pedestrian Bridge Across
  • Lakeland Drive
  • Disc Golf Course
  • Public Art Installations
  • Public Infrastructure Upgrades

LEADERSHIP

SUSAN GARRARD

President/CEO

SARAH SKELTON

Chief Financial Officer

Emily
HOFF

Executive Director of Mississippi Children’s Museum – Jackson

BARBARA ZELLER

Executive Director of
Mississippi Children’s Museum – Meridian

BOARD OF DIRECTORS
JACKSON

ADVISORY COMMITTEE
Meridian


#4 Children’s Museum In The Country

Thank you!

The mission of MCM is to create unparalleled experiences to inspire excellence and a lifelong joy of learning.

We accomplish this mission through hands-on, engaging exhibits and programs focusing on literacy, STEAM (science, technology, engineering, art, and math), and health and nutrition–the keys to helping our children mature into healthy and productive adult learners.